Jamaica’s Minister of Tourism Edmund Bartlett is forecasting that the city of Montego Bay will earn between $5 billion and $6 billion from the staging of Reggae Sumfest 2022.
The festival, which took a two-year hiatus from the tourism capital owing to the COVID-19 pandemic, returns on July 18, closing its curtains on July 23 at the Catherine Hall Entertainment Complex.
Last Thursday, the world was given a sneak preview into the 28th staging of the event during its local launch at the Iberostar Suites in Rose Hall. Hours later, the launch was being described as «a mini Reggae Sumfest, indicative of what is to be expected in July».
Bartlett, who spoke at the launch party, described the Joe Bagdonovich Downsound Entertainment-produced event as a signature statement of the recovery of tourism in general but more importantly, the recovery of the entertainment offerings of the destination.
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LINK ORIGINAL: Jamaica Gleaner