25/06/2018 – MiamiHerald. / It’s two o’clock on a Wednesday afternoon and business is booming inside The Shoe Shop, a small store that’s been selling footwear and accessories at 635 Lincoln Road since 2007.
But despite the bustle, Jessica Elmaleh, a part-owner of The Shoe Shop, doesn’t look all that pleased. The unusual rush of customers on a muggy weekday in June is due to an unfortunate turn of events: The Shoe Shop is having a going-out-of-business sale. Everything must go, with prices marked down from 40 to 80 percent.
The Shoe Shop will close permanently by August. Elmaleh said her lease expired in April, and the landlord raised her rent by 40 percent.
“There are too many corporate stores on Lincoln Road,” Elmaleh said about her decision to shutter her business. “There’s a price war, and we’re not Amazon. We can’t compete. People even try to negotiate shoes that are priced for clearance. Lincoln Road is just like Aventura Mall now. They don’t make small businesses want to stay.”