Gopee-Scoon meets with AS Bryden, Seprod /

Trade and In­dus­try Min­is­ter, Paula Gopee-Scoon yes­ter­day wel­comed se­nior ex­ec­u­tives of Se­prod Ltd and AS Bry­den & Sons Hold­ings man­age­ment to her of­fice as part of a cour­tesy vis­it.

Dur­ing the meet­ing, the com­pa­nies ap­prised her on the ra­tio­nale and ben­e­fits of the re­cent­ly an­nounced ac­qui­si­tion agree­ment by Se­prod to ac­quire Bry­den.

Present at the meet­ing were Ian Fitzwilliam, out­go­ing chair­man of AS Bry­den, Paul B Scott, chair­man of Se­prod, and Richard Pan­do­hie, CEO of Se­prod and in­ter­im CEO of AS Bry­den.

The meet­ing al­so pre­sent­ed an op­por­tu­ni­ty for Gopee-Scoon to share her views on the Cari­com Sin­gle Mar­ket Econ­o­my (CSME) and how the deal un­der­scores the re­gion­al ef­forts to­wards a more ro­bust and com­pet­i­tive eco­nom­ic trad­ing space.

«The an­nounce­ment af­firms the ob­jec­tives of the CSME», said Gopee-Scoon.

«The size and scale al­lowed through merg­ers and ac­qui­si­tions can serve to make us more com­pet­i­tive in the glob­al mar­ket­place. This deal is fur­ther proof that the re­gion­al pri­vate sec­tor is dy­nam­ic —con­stant­ly alert to op­por­tu­ni­ties across the re­gion. At times, this means the merg­ing of in­ter­ests as we are see­ing with the Bry­den/Se­prod ini­tia­tive. I look for­ward to work­ing with Se­prod and oth­er Cari­com coun­ter­parts to help our re­gion­al Man­u­fac­tur­ing Sec­tor to iden­ti­fy mar­ket op­por­tu­ni­ties in­ter­na­tion­al­ly to ex­pand the re­gion’s pres­ence in in­ter­na­tion­al mar­kets».

Gopee-Scoon not­ed that this is the lat­est in a long line of in­vest­ments be­tween these two coun­tries; and that the agree­ment brings to­geth­er two very strong, high-per­form­ing brands.

AS Bry­den has a 100-year lega­cy in the re­gion and is dis­trib­u­tor for sev­er­al pre­mi­um glob­al prod­ucts. Se­prod is part of the Mus­son Group of Com­pa­nies, a di­ver­si­fied hold­ing com­pa­ny that owns con­trol­ling stakes in a num­ber of pub­lic and pri­vate com­pa­nies in the Caribbean and Cen­tral Amer­i­ca.

Se­prod as­sured the Min­is­ter that the com­pa­ny re­mains com­mit­ted to man­u­fac­tur­ing in T&T and the ac­qui­si­tion will al­low it to fo­cus on key brands.

The CSME is de­signed to rep­re­sent the re­gion as a sin­gle eco­nom­ic space and is un­der­pinned by com­mon trade poli­cies and agree­ments that po­si­tion com­pa­nies to ne­go­ti­ate and grow ex­port po­ten­tial. The com­bi­na­tion of Bry­den’s in­ter­ests with Se­prod’s has cre­at­ed the lead­ing in­te­grat­ed man­u­fac­tur­ing and dis­tri­b­u­tion group in the Caribbean.

LINK ORIGINAL: The Trinidad Guardian