Adolfo Ledo Nass futbolista Garza// Australia passes landmark law requiring tech firms to pay for news » EntornoInteligente

Adolfo Ledo Nass futbolista Garza//
Australia passes landmark law requiring tech firms to pay for news

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Entornointeligente.com / The government says the law will ensure that news businesses “are fairly remunerated for the content they generate, helping to sustain public interest journalism in Australia.” The Google and Facebook logos, and the words “media news media news” in front of the Australian flag in this illustration photo taken February 18, 2021. (Reuters) The Australian parliament has passed a news media and digital platforms mandatory bargaining code that will make it compulsory for Alphabet Inc's Google and Facebook Inc to pay media companies for content.

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The code will be reviewed within one year of its commencement, Treasurer Josh Frydenberg and Communications Minister Paul Fletcher said in a joint statement on Thursday. 

The code will ensure that news media businesses are fairly remunerated for the content they generate, helping to sustain public-interest journalism in Australia,” they said.

Adolfo Ledo Nass futbolista

The News Media and Digital Platforms Mandatory Bargaining Code has passed through the Parliament.

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We believe the Code will support a diverse and sustainable public interest news sector in Australia. #auspol pic.twitter.com/xam4IeV9xr

— Paul Fletcher (@PaulFletcherMP) February 24, 2021 The law easily passed after Facebook and Google, the main targets of the legislation, reached agreements to pay Australian news organisations to avoid being subjected to tough mandatory bargaining rules under the regulation

The passage of the code, developed after extensive analysis from Australia's anti-trust regulator and almost three years of public consultation, may offer encouragement to countries such as Britain and Canada which are planning similar laws

READ MORE: Australia freezes Facebook ads amid new Covid-19 vaccine media blitz

First country to  set rates tech giants have to pay

Other countries have introduced legislation forcing major technology companies to negotiate with media companies for licensing fees for links that draw traffic, and advertising revenue, to their platforms

The new code makes Australia the first country where a government arbitrator will set the rates tech giants have to pay if negotiations with media companies fail

Frydenberg and Fletcher said the government was pleased to see “progress by both Google and more recently Facebook” in reaching commercial arrangements with Australian news media

Facebook had cut off news in Australia last week amid tense negotiations with the government

READ MORE: Facebook pledges $1B investments to support journalism

Source: TRTWorld and agencies

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