Trinidad Express / JAMAICA prides itself on its sporting and cultural prowess, boasting the fastest man in the world—Usain Bolt—and its greatest music icon-reggae superstar Bob Marley. But the Caribbean island offers so much more than Bolt and Marley. So said chairman of the Kingston chapter of the Jamaica Hotel and Tourist Association during an interview with Express Business and four other journalists who were invited to Jamaica by the Jamaica Tourist Board (JTB) to tour the island and shine a spotlight on its tourism. Tourism is Jamaica’s main earner of foreign exchange. Last year the island reaped over US$2 billion from tourist arrivals. The Jamaican government is on a vigorous drive now to boost its tourism, especially in the capital city, Kingston. It’s no easy task, given the negative perception of the city. Earlier this month, UK-based tabloid the Daily/Sunday Express put Kingston at number three on a list of the top ten most dangerous tourist destinations in the world. Kingston is located on the southeast coast of Jamaica.
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